Ty West
Charlotte, NC, USA
CRO / GM | Builder of High‑Performing Revenue & Growth Teams | Energizing Executive Leader
Seasoned Chief Revenue Officer and General Manager who builds and scales high‑performing teams to deliver consistent, profitable growth. Hands‑on operator with P&L accountability and deep experience in go‑to‑market strategy, sales, marketing alignment, customer success, partnerships and commercial operations. Known for energizing culture, recruiting and developing leaders, and instituting data‑driven processes that improve unit economics, retention and margin. I partner with boards and executive teams to set clear vision, execute rapid change, and translate strategy into measurable revenue and business outcomes.
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Experience
Lockstep Technology Group
CRO
Jun 2025 - Present
Lockstep Technology Group provides managed IT, infrastructure modernization, and cybersecurity services tailored to mission-driven organizations in education, government, and healthcare. The firm focuses on assessments, managed services, and strategic technology partnerships to improve resilience, compliance, and operational visibility.
- Owned and executed full go‑to‑market strategy for Lockstep’s IT solutions and managed services across government, education, and medical (GEM) verticals.
- Built and scaled commercial motion (sales, customer success, marketing, and partner programs) to improve customer onboarding, retention, and outcomes.
- Forged and deepened strategic technology and channel partnerships to expand solution reach and procurement pathways for public sector customers.
- Launched and positioned assessment‑led offerings that produced prioritized roadmaps for higher ed and K–12 customers to modernize infrastructure and strengthen cyber posture.
- Partnered with service delivery and product teams to align pricing, packaging, and operational delivery for repeatable managed services.
- Enabled customer‑facing teams with sales enablement, KPI dashboards, and playbooks to shorten sales cycles and improve forecast accuracy.
Age of Learning
Chief Revenue Officer (CRO)
Sep 2022 - Jun 2025
Age of Learning develops research‑based PreK–5 digital learning programs (including ABCmouse, Adventure Academy, and My Reading/My Math Academy) that support early literacy, math, and personalized learning at scale for schools and families worldwide.
- Directed go‑to‑market planning and execution for next‑generation PK–5 educational solutions, aligning product, sales, marketing, success, and operations.
- Led cross‑functional teams to improve adoption, retention, and learning outcomes in school deployments and district partnerships.
- Designed and implemented unified commercial motions and customer success frameworks to drive consistent classroom impact and educator satisfaction.
- Established metrics and processes for revenue growth, pipeline management, and product‑market fit validation across school channels.
- Coordinated marketing and enablement programs to accelerate district procurement cycles and scale implementations while preserving instructional quality.
Imagine Learning
Vice President
Apr 2008 - Sep 2022
Imagine Learning creates digital‑first curricula and adaptive solutions to accelerate student learning across language arts, math, STEM, multilingual learner programs, and special education for K–12 schools.
- Led regional and national strategic initiatives for the Eastern US, building and coaching high‑performing sales and partnership teams.
- Optimized enterprise sales processes and quota management to achieve consistent double‑digit revenue growth in assigned markets.
- Designed and rolled out compensation plans and forecasting frameworks that aligned sales incentives with organizational goals and budget constraints.
- Transitioned field and sales teams to effective virtual/digital selling models during COVID‑19, preserving pipeline and closing rates.
- Developed and delivered comprehensive training programs and CRM‑driven reporting (HubSpot, NetSuite, PowerBI) to boost regional team productivity and visibility.
SunCom Wireless
Executive Director, Sales & Business Development
Dec 2004 - Feb 2008
SunCom Wireless was a telecommunications provider offering mobile voice, data, and B2B services across multiple sales channels including direct, corporate, telesales, and eCommerce.
- Oversaw Direct, Corporate/B2B, Internet and TeleSales channels with responsibility for end‑to‑end channel strategy and execution.
- Developed channel programs, incentive structures, and forecasting methods to improve productivity and revenue visibility across non‑retail sales.
- Partnered with leadership to scale the business from startup phases through rapid growth, contributing to large‑scale revenue expansion.
- Selected and mentored channel leadership teams responsible for day‑to‑day management, performance monitoring, and tactical plan implementation.
SunCom Wireless
Executive Director
Jan 1998 - Dec 2008
- Directed strategic initiatives across non‑retail sales channels, aligning channel tactics to support long‑term corporate growth objectives.
- Managed cross‑functional rollouts of programs to increase channel productivity and improve customer acquisition economics.
- Implemented performance monitoring and proactive forecasting systems tied to key sales drivers.
- Recruited and developed leadership talent to run critical channel operations and execute growth plans.
SunCom Wireless
Director
Jan 1998 - Dec 2004
- Led operational and tactical sales initiatives to support channel execution and revenue targets.
- Supported development of process improvements and training to raise channel performance and customer experience.
- Contributed to cross‑channel coordination efforts for promotions, product launches, and sales enablement.
- Maintained metrics and reporting to track channel health and identify opportunities for optimization.
PrimeCo Personal Communications
Business Account Executive
Jan 1996 - Dec 1998
PrimeCo Personal Communications (regional wireless carrier) provided mobile communications and business‑facing telecom services. Roles at PrimeCo focused on B2B account management and driving business adoption of wireless solutions.
- Managed business accounts to deliver tailored mobile communications solutions and maintain high customer satisfaction.
- Prospected and closed new commercial opportunities while expanding wallet share within assigned accounts.
- Coordinated cross‑functional support (provisioning, billing, technical) to ensure smooth service delivery and rapid issue resolution.
- Tracked account KPIs, prepared forecasts, and maintained pipeline discipline to meet sales targets.
Articles
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